General Questions

Question 6 :

RFM analysis uses customers' purchasing patterns to ________ .

A). record transactions
B). analyze and rank customers
C). predict future sales using regression techniques
D). perform OLAP
Answer : Option B

Question 7 :

The "F" in RFM analysis stands for ________ .

A). frequently
B). freshness
C). fast food
D). fantasy
Answer : Option A

Question 8 :

We have Market Basket data for 1,000 rental transactions at a Video Store. There are for videos for rent -- Video A, Video B, Video C and Video D. The probability that both Video C and Video D are rented at the same time is known as ________ .

A). the basic probability
B). support
C). lift
D). confidence
Answer : Option B

Question 9 :

Business Intelligence (BI) reporting systems cannot do which of the following operations?

A). Filter data
B). Group data
C). Modify data
D). Both filter and group data
Answer : Option C

Question 10 :

Which of the following is not a component of a data warehouse?

A). Data extraction/cleaning/preparation programs
B). Data warehouse data
C). Data metadata
D). None of the above are data warehouse components.
Answer : Option C